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In This Issue:

Swing-Arm Lamps

Inside Kenroy Home

Not Laying Low at High Point

This Month...
Swing-arm lamps: They're not just for hotel rooms anymore. These versatile lamps are ideal for reading in the bedroom or living room, for fine motor tasks, above a kitchen cookbook nook, and much more! In this month's issue we're arming you with a plethora of practical uses for Kenroy Home's complete line of swing-arm lamps, sure to impress any showroom client. To learn more about Kenroy's swing-arm lamp collection click the "Swing-Arm Lamps" link on the navigation bar to the left.

How does a lamp go from a drawing to a store shelf? Kenroy's design team takes you through their process-- and the amazing coordination required to repeat it for over 600 new designs a year. Follow the "Inside Kenroy Home" link for the full story.

The High Point show is this month, and Kenroy Home will be out in full force, with hundreds of designs for your perusal. Click the link for more information, and be sure to stop by showroom D229!

Swing-Arm Lamps - Out of the Hotel and Into Your House

Swing-arm lamps are not a new phenomenon, but upgraded styling and new functional features have led to their growth at Kenroy Home, which offers one of the most comprehensive and diverse selections of these lamps on the market today. We’re introducing even more of these great lamps at High Point this month, so this is a perfect time to acquaint yourself with their many uses.

Swing-arm lamps are flexible, adjustable lamps that pivot from a mounted wall piece to provide a moveable range of light, unlike their fixed-position relatives, wall sconces. Most Americans have seen them in hotel rooms, among other places. While many consumers might think of them as luxuries after seeing them in a hotel, these lamps are surprisingly affordable—Kenroy Home’s swing-arm lamp line retails from $50 to $150.

The benefits of swing-arm lamps are innumerable. In bedrooms, they provide an excellent light source for reading or other tasks while in bed; the adjustable nature of the swinging arm makes it easy to focus plenty of light on a book without waking a sleeping partner. The wall-mount provides extra room on a nightstand that might otherwise be taken up by a lamp, and also prevents the lamp from collecting dust, as the base of a typical lamp might.

Bedrooms, however, are not the only locales where swing-arm lamps can be useful. In a home office, they provide excellent sources of light that can be directed anywhere on a desk; architects and artists have been using them on drafting tables for years. Home cooks have embraced them for mounting above a cookbook nook in the kitchen, making it easy to access a recipe. And for crafters or other artists, the bright light and adjustable nature of these lamps help to ease eye strain while performing fine motor tasks.

Kenroy Home’s swing-arm lamps are available in a variety of styles, ranging from traditional to ultra-modern, and many come in coordinated collections, making it easy to match the lamp with an existing chandelier, torchiere, or table lamp. In addition to traditional metal finishes, many of Kenroy Home’s swing-arm lamps feature fashionable shades in the latest styles, textures and colors.

Like many of our sconces, Kenroy Home’s swing-arm lamps don’t necessarily require costly in-wall installation. Most can simply be mounted to the wall with two small screws and plugged into an electrical outlet. For those worried about the look of dangling cords, all of Kenroy’s swing-arm lamps include cord covers: long, thin strips that match the finish of the lamp and provide a clean-looking transition from lamp to outlet. The lamps can also be hard-wired to a junction box, allowing them to operate from a wall switch.

Kenroy Home’s entire swing-arm lamp line is viewable on our website, www.kenroyhome.com. Click on “Product Search,” and type “swing-arm lamp” into the search box.

Swing Arm Benefits

Swing-arm lamps are good for the eyes and the spirit. With most lighting experts recommending at least four different light sources for general illumination, accent, mood and style, a swing-arm lamp is a great addition to a room. They reduce the glare and eye strain of reading under overhead lighting, and bring additional brightness and warmth to a room.

Featured Swing-Arms (roll over for photos)

Tabula

Theta

Sweep

Mackinley

Amherst

For U.S. Consumers, By U.S. Consumers:
The Kenroy Home Design Process

In our fast-paced world, it’s easy to forget the amount of work that goes into everything we own. From the fabric that covers a sofa to the finish on the kitchen cabinets, every aspect of an American home has been imagined, designed, and tested with strong attention to detail. At Kenroy Home, we’re proud to have over fifty years of experience designing products that we ourselves would want to buy. Here’s a peek into the lifecycle of our design process.

The inspiration for a new product can come from many places. Some fill gaps in our assortment, or are suggested by retailers or consumers. Some are research-based, analyzing design trends and customer needs. A number are inspired by our travels, with unique artwork or architecture as the stimulus. Deb, Jamie, Bob, and Sara, our design team, have varied backgrounds and different tastes, but combine to create a comprehensive product portfolio.

From an initial sketch stage, each product moves to a three-dimensional CAD model or rendering. During design reviews, modifications are made down to the smallest detail, such as arm and body shapes and styles. With an extensive library of finishes and fabrics available, we mix and match swatches, parts and paint chips to find the perfect pairing. These are combined into a photorealistic rendering.

At this point, Kenroy’s overseas team takes control. (Many of them have been working with us for over a decade!) They work with the factory to create working prototypes of each product. Our product reviews are rigorous, and involve creating engineering specifications and double-checking prototype parts and consumer assembly instructions.

Finally, once the product has met our approval, the go-ahead is given to begin manufacturing. After inspection according to U.S. military standards by our own employees, the products are shipped to our warehouses in Jacksonville, FL and Byhalia, MS, ready to be sent to millions of satisfied Kenroy owners.

While this description may make our process sound relatively simple, we go through it over 600 times per year for new lighting and fountain designs—that’s more than two new designs a day! We’re reliant on a documented, repeatable process, and our hardworking, organized team. The final result is a wide variety of products that are true to our core values: beautiful, practical, reliable, and reasonably priced.

As an independent company, we have virtually unlimited creative freedom as designers, and we think it shows in our work. We hope that you’ll enjoy using Kenroy Home products as much as we enjoy creating them!

Not Laying Low at High Point

The High Point show (April 25-30) is one of the highlights of our year, and we'll have a beautiful showroom stocked with tons of great new lamps, torchieres, fountains, and more. The centerpiece of Kenroy Home's display will be our 90-item April release, focused on contemporary lifestyle lamps that are sure to appeal to everyday tastes and budgets. We'll also have some great new fountains and special lamp two-packs on view. And of course, we'll be serving a delicious catered lunch during the day and pouring your favorite cocktails in the evening.

Stop by our IHFC showroom, D229, and see how to receive your order for FREE!
For more information please contact...